About Us
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Discover our story, our growth, and the experiences that have brought us here.
The Beginning: A Bridge Between East and West
Iberochina's story began in 1987, at a time when Asian cuisine in Spain was still an emerging niche. The Chinese community was growing in the country, and with it, the need for authentic products that would allow restaurants and supermarkets to offer genuine, high-quality food.
At that time, obtaining Asian ingredients was a difficult task. Many restaurants were forced to substitute key products with local alternatives that failed to replicate the original flavours. It was then that a group of entrepreneurs with Asian roots saw a key opportunity: to directly import the best products from China to supply the growing demand in the country.
With this vision, Iberochina was born, a company that would become the first major distributor of Asian products in Spain. From the very beginning, the company focused on ensuring that the food arriving in the country was 100% authentic, establishing direct relationships with producers in China and guaranteeing the quality of each product.
Expansion and Diversification: Growing with the Market
As Asian culture became more popular in Spain, Iberochina quickly expanded its product range. While initially the offering focused on basic Chinese ingredients, the company soon began importing products from Japan, Korea, Thailand, Vietnam, and the Philippines, responding to the growing demand for a more diverse Asian cuisine.
This growth brought about an expansion in the types of clients. Iberochina went from supplying exclusively to Chinese restaurants to becoming the go-to supplier for all kinds of establishments, from large supermarkets to small international product stores, hotels, and catering companies.
The company's success lay in its commitment to quality and its ability to adapt. At a time when the trade of Asian food was still developing, Iberochina established a strong network of suppliers and clients, making it easier to access ingredients that were once difficult to find in Spain.
Modernisation: New Facilities and Greater Reach
With the market growth and increased demand, Iberochina recognised the need to improve its infrastructure to offer better service. In 2012, the company made a significant investment to open its new headquarters at the Valdelacasa Business Park in Alcobendas.
This new 4,963.46 m² space was designed to optimise logistics, including larger warehouses, modern offices, and a sales area specialised in Asian products. Thanks to this modernisation, the company was able to improve its operational efficiency, ensuring faster and safer distribution for its clients across Spain.
A Strategic Shift: Oriental Market
This name change not only represented the growing variety of products from across Asia but also sought to better connect with a broader market, including not only the Asian community but also Western consumers who were increasingly interested in Oriental cuisine.
During this stage, the company:
- Expanded its catalogue to include more Japanese, Korean, and Thai products, responding to the popularity of sushi, ramen, kimchi, and other Asian dishes.
- Strengthened its online presence, making its products more accessible through a more modern digital platform.
- Developed new advisory services for chefs and restaurants, helping them incorporate Asian products into their menus with authenticity and quality.
The Return to Iberochina: A Consolidated Identity
Despite the success of Oriental Market, the company decided in recent years to return to its roots and reclaim its original name: Iberochina. This decision was driven by several factors:
- The recognition and prestige of the name Iberochina, which had been a pillar in the industry for decades.
- The consolidation of the Asian market in Spain, where the company no longer needed to differentiate itself with a more generic name, but rather reinforce its original identity.
- The commitment to its history and values, maintaining the same standard of quality and authenticity that made it stand out from the beginning.
Today, Iberochina continues to lead the import and distribution of Asian products in Spain, Portugal, and Andorra. With a strong network of suppliers in Asia and state-of-the-art logistics infrastructure, the company remains the main partner for restaurants, supermarkets, and wholesalers seeking to offer the best of Asian cuisine.
Looking Towards the Future
Iberochina's commitment doesn't stop here. The company continues to evolve and adapt to a constantly changing market. With the rise of healthy diets, exotic foods, and the globalization of cuisine, Iberochina remains at the forefront by offering products that meet the highest standards of quality and food safety.
The future of Iberochina is marked by innovation, expansion, and the desire to remain the benchmark for Asian products in Europe. With over 35 years of history, the company stays true to its original mission: bringing the authentic flavours of Asia to the Western world, with the quality and passion that have always characterised it.